Image photoshoot for New Stone collection

Image photoshoot for New Stone collection

Image photoshoot for New Stone collection

Image photoshoot for New Stone collection

Image photoshoot for New Stone collection

Image photoshoot for New Stone collection

Image photoshoot for New Stone collection

Image photoshoot for New Stone collection

The image session for the NEW STONE collection was created on a wild Baltic Sea beach. 

The photo shoot with the model is complemented by a photo session of jewellery presented against the backdrop of an original set design, made of plastic waste. Sea anemones, jellyfish and other marine creatures made of plastic direct our attention towards this durable material, which too often is used only once and then simply disposed. The session proves that thanks to creativity, the ubiquitous problem can be transformed into something beautiful and eye-catching.

The campaign is complemented by a video by Wojtek Onak/ OCR Creations.

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